Search Engine Optimization is big on researching keywords, keeping up with the latest trends, instituting best practice methods and studying algorithm changes that search engines put into place. The biggest word this month is about the new Penguin 2.0 webspam algorithm that is now officially out.
Matt Cutts, head of Google’s webspam team announced the roll out on Wednesday May 22, 2013. “About 2.3 per cent of English-US queries are expected to be affected to the degree that a regular user might notice,” Cutts said. “The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.”
Penguin is created to differentiate websites containing spam in order to add weight to those who are legitimate. These changes were implemented in order to decrease the rankings of poor quality websites that are using manipulative linking practices. The new Penguin 2.0 is a more aggressive Google algorithm aimed at decreasing the keyword value of links using unnatural anchor text or in other words, using keyword rich text to point towards a website in the hopes of higher rankings for those linked keywords. Natural links generally have a company’s brand name within the anchor text instead of exact match keywords. Penguin 2.0 dug deeper into interior links this time into pages such as category and article pages. Websites using these manipulative linking techniques will be penalized with this update.
Exact match keyword stuffed anchor links can be now be considered another Black Hat linking method.Other Black Hat linking methods that may get hit by the Penguin 2.0 algorithm updates are:
- Link Farms: groups of websites that all link to each other in order to appear to have more genuine inbound links
- Blog Comment Spam: comments filed on blogs merely to place links to other websites
- Doorway Pages: landing pages used with the intention of enticing searchers with keyword phrases not related to the main content of the website.
- Paid Links: purchasing many links on many low quality website or few links on high quality websites to give the appearance of more inbound links
Penguin uses Google’s spiders to tell if a website violates the Google Guidelines. The spiders can also tell if a site is badly written with grammatical errors or has content that offers little or no value. They will also distinguish websites that are up to date, from those that are obsolete.
What should we expect to see in the next few months in terms of SEO for Google? Check out this video.
Will your site be affected by Penguin 2.0? If your site is full of unique organic reader friendly content then keep on keepin’ on. If not, penalties could be in your near uture.
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