Pinterest is a new(er) social media site that could very well help you get the desired “local” exposure as well as engagement for your franchise. Read on to see how companies like Lands’ End to Facebook are using Pinterest to their advantage.
Pinterest is a new, innovative and exciting site that allows its users to ‘Pin’ images from anywhere online. It has quickly become a large social community of people who like to view the world through imagery. Pinterest is built upon SHARING. Sharing personally built life categories with personally built content.
The best thing about Pinterest is the ability to get personal with others. For a business that could be showing and demonstrating their products and services to customers in a whole new way. This is a great platform to establish franchisees local presence through the personal ‘boards’ in Pinterest.
One of the biggest advantages to Pinterest is the demographic that has made the site so popular. The site caters to a female audience (reportedly nearing 70 percent), most of whom are under the age of 45. This much sought after demographic can play a key part in the purchasing decisions of the average American household and your bottom line.
How can your franchise brand use an image sharing website?
Whether you sell something that’s exciting, seemingly uninteresting or especially offer a unique service that’s hard to understand Pinterest will make it exciting and simple to understand through imagery. W a bit of creativity and research you’re bound to find a way to use the new platform. Especially if you use Pinterest to invite your customers into your personal franchise business or local franchise life.
Here are some creative ways to establish your brand locally with Pinterest
Hold a Contest
One creative way to utilize Pinterest is to hold a contest. Lands’ End recently held a contest they coined: “Pin It to Win It”. Participants were encouraged to browse the Lands’ End site, create pins of items they liked and the most creative and stylish entries won prizes. This kind of contest can engage your audience and also gets them to your site, browsing your products and linking to them!
A hair and beauty franchise could give a demonstration on quick hair styles or hold a contest as such while a food and beverage franchise could hold a local photo at the location contest. Again, creativity and making the contest unique with a local twist would be advantageous.
Conduct Market Research
Have plans to revamp services or products in 2012? Why not test out new products or even your upcoming ad campaign on Pinterest?
Other brands have started using Pinterest as a platform to conduct market research or test product launches. In a recent Mashable post, one creative suggestion was to use Pinterest as sort of a social online focus group to see first-hand reactions, on a platform not as inundated as Facebook.
One way to appeal to this demographic is to play to their vanity. Feature customers on your Pins, especially if you have a clothing boutique or store. “Customer A paired these shoes, belt and top to create this stylish winter cocktail party look!”. Showcase customer purchases that exemplify their style or pin photos of products that go well together and that customer X recommends.
Present Concepts in a New Way
Pinterest allows you to add contributors to your boards. Have a few team members put together a storyboard on Pinterest to present to a customer. Or co-Pin with a customer to create a board full of ideas for their next event or shopping spree.
If the product or idea is presented in a clean, simple and creative way using Pinterest it can stand a chance of being better received. Not only that, it allows you to creatively engage with customers and prospects can see too!
Put a Face to Your Franchise Brand
Personalizing and localizing your brand can be a hard thing to do with plain ol’ web copy. Use Pinterest to showcase your brand uniquely, what makes you different, what your brand stands for and use it as an opportunity to highlight your employees too. Putting a face to your brand is key to localizing your brand and easily done with Pinterest.
Promote Your Franchise Image Content
A franchise brand could start a board on infographics. Feature all of your image content in one place for easy access.
Infographics, product photos and your own photography can be featured. Do your research and see how other brands are using Pinterest to share their image content.
Pinterest can help a customer see the full picture of their needs before they even know they need it. Pin photos of activities in the area and how they relate to your franchise, landscape photos, photos of the local business and of course the staff. The possibilities really can be endless.
These are just a few of the creative ways your franchise brand can use Pinterest to spark interest and engage with customers. And to wet your palate for Pinterest even more, check out the announcement from Facebook – 60 new and exciting apps were unveiled including a Pinterest app.
A picture is worth a thousand words, in Pinterest’s case, an image could be the local exposure your franchise brand is needing to establish that local location to generate more leads.
Here is a great article on Pinterest’s popularity and it’s ability to drive traffic: http://mashable.com/2012/02/01/pinterest-traffic-study/
Brought to you by ElementsLocal – the leader in branding your franchise locally.