Elements Presents: MAACO.CA

local-top-canadaElementsLocal is proud to announce the re-launch of Maaco.ca, the Canadian corporate website for Maaco in addition to brand new websites for each of the Canadian franchisees. This endeavor was launched early last week.

The main difference between Maaco and Maaco Canada is the area served. With the launch of the new Maaco.ca site, the Maaco brand was made consistent across the borders. “The corporate and franchisee websites now have a great new look and cutting edge functionality,” said Tony Holt, Client Manager with ElementsLocal.

Along with the rebranding, other changes made to Maaco.ca consisted of website feature upgrades. “Franchisees can now update and access their websites through our CMS.  Functionality enhancements include total franchise control and push down of content, manageable jquery slideshows, advanced location manger, leads routed directly to franchisees from the corporate site and a great corporate mobile website, also capable of capturing and routing leads,” Holt added.

This group effort consisted of Tony Holt from ElementsLocal working closely with Gary Dohring, Master Franchisor for Maaco.ca, and Bruce Tokiwa, former Director of Marketing.  Behind-the-scenes efforts were supplied by Elements’ engineers and search engine optimization team. The project from inception to launch took only 2 months to complete.

As a final statement Holt offered up his opinion on this accomplishment, “We [ElementsLocal] are very excited to be part of this new launch and look forward to continuing to work with Maaco Canada and their online marketing needs.”



Have questions about what we can do for your site? Leave a comment on this article and a member of our  team will get back to you.

For more info and helpful hints in everything social media, franchises and marketing: follow us on Twitter, Facebook, Google+ and, (of course), stay tuned on our blog.


Penguin 2.0 Roll out

Guest Blogging Post-Penguin 2.0Search Engine Optimization is big on researching keywords, keeping up with the latest trends, instituting best practice methods and studying algorithm changes that search engines put into place. The biggest word this month is about the new Penguin 2.0 webspam algorithm that is now officially out.

Matt Cutts, head of Google’s webspam team announced the roll out on Wednesday May 22, 2013. “About 2.3 per cent of English-US queries are expected to be affected to the degree that a regular user might notice,” Cutts said. “The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.”

Penguin is created to differentiate websites containing spam in order to add weight to those who are legitimate. These changes were implemented in order to decrease the rankings of poor quality websites that are using manipulative linking practices. The new Penguin 2.0 is a more aggressive Google algorithm aimed at decreasing the keyword value of links using unnatural anchor text or in other words, using keyword rich text to point towards a website in the hopes of higher rankings for those linked keywords.  Natural links generally have a company’s brand name within the anchor text instead of exact match keywords.  Penguin 2.0 dug deeper into interior links this time into pages such as category and article pages.  Websites using these manipulative linking techniques will be penalized with this update.  

Exact match keyword stuffed anchor links can be now be considered another Black Hat linking method. Other Black Hat linking methods that may get hit by the Penguin 2.0 algorithm updates are:

  • Link Farms: groups of websites that all link to each other in order to appear to have more genuine inbound links
  • Blog Comment Spam: comments filed on blogs merely to place links to other websites
  • Doorway Pages: landing pages used with the intention of enticing searchers with keyword phrases not related to the main content of the website.
  • Paid Links: purchasing many links on many low quality website or few links on high quality websites to give the appearance of more inbound links


Penguin uses Google’s spiders to tell if a website violates the Google Guidelines. The spiders can also tell if a site is badly written with grammatical errors or has content that offers little or no value. They will also distinguish websites that are up to date, from those that are obsolete.

What should we expect to see in the next few months in terms of SEO for Google? Check out this video.

Will your site be affected by  Penguin 2.0? If your site is full of unique organic reader friendly content then keep on keepin’ on.  If not, penalties could be in your near uture.

Have questions about SEO? Leave a comment on this article and a member of our SEO team will get back to you when they can.

For more info and helpful hints in everything social media, franchises and marketing: follow us on Twitter, Facebook, Google+ and, (of course), stay tuned on our blog.


Elements’ CEO Has Article Published in Franchise Update

Franchise-Update-LogoJeremy LaDuque recently had an article published in Franchise Update.

Author Authority: The Next Wave in Higher Google Rankings touches on the important subject of social media links influencing our rankings in search engines. Click the article link to find out what this means for franchise marketers.

For more info and helpful hints in everything social media, franchises and marketing: follow us on Twitter, Facebook, Google+ and, (of course), stay tuned on our blog.

Jeremy LaDuque is co-founder and CEO of Elements, a provider of online marketing tools for franchise companies. In 2001, the firm created ElementsLocal, a franchise marketing tool used by more than 3,000 clients to manage their local online marketing activities. Founded in 1999, Elements is based in San Luis Obispo, Calif. Contact him at (805) 547-1160 or info@elementslocal.com.


Elements Teams Up With California Fresh Franchise

calfreshimagesThis past Saturday night, Elements employees teamed up with California Fresh to prepare food for the Los Padres Division of the US Forest Service.

You may remember last year, when Elements and California Fresh fed the fire fighters during the “Lookout Fire”. This time the call came at Saturday night and no time was wasted preparing food for over one hundred workers fighting the flames.

Chad Jordan, Senior Client Manager, developed a catering group called California Fresh along with Steve Bridge, ElementsLocal’s CFO. Chad coordinated meal preparation along with an on-call crew which included Theresa Phillips, Client Services and SEO Specialist. Steve Bridge stepped up to deliver and serve the food along with another California Fresh crew member.

The “Rock Fire” was located off the 166 and successfully contained that weekend.

Once again, we would like to acknowledge the USFS to protect our region here in California.
For more information about the Los Padres National Forest, please visit http://www.fs.usda.gov/lpf

Jeremy LaDuque to be on Franchise Today Show

On January 17th, ElementsLocal’s Jeremy LaDuque will be on Franchise Today online’s radio show.

“Franchise Today is hosted by Paul Segreto, President and CEO at Franchise Foundry. Paul’s unique perspective and extensive industry experience provides the foundation for relevant discussions about franchising and franchise best practices. Weekly guests include some of the brightest minds in the franchise world, with specific expertise and experience within various areas of franchising. Other features include Franchise News, as reported by the leading franchise publications, the IFA Corner, news and events from the International Franchise Association, and “Are You Kidding Me?”, eye-opening and thought-provoking insight into the comical, and sometimes illogical side of franchising. Franchise Today airs LIVE every Thursday at 11 AM CT / 12 PM ET with archived segments available on-demand.”

Early next year, Franchise Today will have a four part series called Promoting Your Brand. Jeremy will be on Thursday January 17th discussing local marketing, and local websites, etc.

Other guests will include:

  • Steve Greenbaum of PostNet discussing his Undercover Boss experience.
  • Sherri Fishman of Fishman PR
  • Sandy Lechner of SproutLoud


Please visit http://www.blogtalkradio.com/franchisetodayshow  and tune in for this informative series.



ElementsLocal’s Social Media Manager Integration Announcement

Another great element has been added our Social Media Manager Dashboard: the addition of Google+.

With similar abilities as using the Facebook on our Social Media Manager Dashboard, this Google+ integration will include the ability to:

  • Manage your Google+ Page
  • Publish updates, statuses, links and photographs on your Google+ Page
  • Oversee and respond to your Google+ Page connections
  • Delete your own posts/ comments
  • Delete any comments made by others on your Google+ Page
  • Acquire analytics and reports

For more info about our Social Media Manager, and all of the recent integrations please contact:

Mike Bruton


(805)547-1160 Ext 210

ElementsLocal’s Social Media Manager Android App Update

Recently, ElementLocal’s Social Media Manager announced the launch of their new app for Android, and it is free to all Social Media Manager users.

This app will allow you the convenience of using your Social Media Manager on the go. With this app you have the ability to:

  • Update all your social networks at once
  • Obtain your Social Media Manager address book
  • Save unfinished posts
  • Manage the scheduling of your messages
  • Share photos via your social networks
  • View reports and statistics

For more information on this new app for Android and our Social Media Manager please contact:

Michael Bruton


(805)547-1160 Ext. 210


ElementsLocal™ Launches 980 Mobile Websites for Sport Clips, Inc.

PRWeb – Tue, Oct 30, 2012

One of America’s Fastest Growing Franchises Chooses ElementsLocal™ Franchise Online Marketing Software for Mobile Website Management. Sport Clips, Inc. Launches 980+ Mobile Websites.

San Luis Obispo, CA (PRWEB) October 30, 2012

Sport Clips Haircuts, the nation’s leading provider of haircuts for men and boys with more than 980 locations, chose the ElementsLocal franchise marketing platform to manage and deploy 980 Mobile websites to drive their mobile marketing strategy. Each Sport Clips location now has a dedicated, mobile site with features such as Click-To-Call, Hours, Directions, Local Promotions, and more.

With nearly 50% of its website traffic coming from mobile devices, Sport Clips locations will certainly capitalize on the new mobile friendly sites. “This will allow Sport Clips to extend its MVP experience to its clients’ mobile devices,” says, Michael Boyer, COO of ElementsLocal.

The implementation of hyper-“localization” for Sport Clips’ franchise business requires a unique approach to online marketing, which is an everyday solution that ElementsLocal provides its 8000+ clients. By partnering with ElementsLocal, Sport Clips’ rapid growth has been able to consistently take advantage of the latest trends in technology.
Sport Clips is headquartered in Georgetown, Texas and was established in 1995 by founder and CEO Gordon Logan. The franchise ranks in Entrepreneur Magazine’s top 20 “fastest growing franchises” and in the top 100 in the “Franchise 500”, in the top 10 in Forbes’ “Top 20 Franchises To Start”, and in the top 50 in Dun & Bradstreet’s AllBusiness.com “2012 AllBusiness AllStars”. Sport Clips is the “Official Haircutter” of the Veterans of Foreign Wars (VFW) and offers veterans preferential pricing on haircuts and franchises. Their “Help-A-Hero” program has donated more than three-quarters of a million dollars to help soldiers overseas and in hospitals call home through the VFW’s Operation Uplink. Sport Clips is a proud sponsor of Joe Gibbs Racing’s NASCAR drivers, Joey Logano and Denny Hamlin, and holds partnerships with several NCAA programs, and teams in the National Basketball Association (NBA), Major League Baseball (MLB), and National Hockey League (NHL). To learn about franchise opportunities click here, and for locations throughout the United States, visit SportClips.com.
ElementsLocal is a software company with 13 years’ experience building online marketing tools. In 2007, we created ElementsLocal, franchise online marketing software. Over 3,500 clients currently use this software platform to manage their local online marketing activities. Based in San Luis Obispo, CA, ElementsLocal clients include Home Helpers, Glass Doctor, CertaPro Painters, Floor Coverings International, Curves, Jiffy Lube, Sport Clips, Pearl Vision, Lens Crafters among others.

ElementsLocal’s executive team is available for speaking engagements and article contributions related to innovative franchise online marketing strategies.

We provide an online marketing platform to over 8,000 Franchisees worldwide. We speak on this topic regularly and would be interested in speaking at your event. We typically speak from a ‘Best Practice’ perspective and fuse online marketing expertise with our deep understanding of franchising. We are currently attending and/or speaking at: Fransummit, IFX Conference, International Franchise Association, and annual conferences for the Dwyer Group, Sport Clips, Service Brands, and Snap Fitness.

To coordinate, please contact Chad Jordan at (805) 547-1160, ext 211 or cjordan(at)elementslocal(dot)com

Chad Jordan
ElementsLocal, Inc.
(805) 547-1160 ext 211

ElementsLocal Delivers aid to Victims of Hurricane Sandy

This weekend the ElementsLocal team on the east coast delivered aid to the victims of Hurricane Sandy.

Shannon Burroughs, Systems Architect, noted “That amount of people volunteering down at the Jersey shore and throughout the state / country was a wonderful thing to see (especially for the kids).”

Shannon and his family about to deliver donated goods.

“One lesson re-learned under an unexpected circumstance was that requirements and delivery commitments need to be written down and confirmed by both parties.  Our group delivered over 60,000 pounds of goods.  When we arrived, the mayor and local residents started to help us unload… to be stopped after about 1 hour of unloading.  I just happened to be near Senator Allen when the Mayor and a group of residence started complaining / arguing with the senator that they expected and wanted different goods: products and goods that we didn’t have.   While poor planning and communication left a bad taste for a few,  a couple of us worked with the Senator, Mayor, and local 1st responders to coordinate the delivery of the remaining goods throughout the region to many other locations that needed and wanted what we had to offer.  I still have one trailer attached to my truck for delivery to the Pines Community Center near little egg harbor when they can accept it sometime this week…. completing the distribution goal” Burroughs shared.

If anyone would like to contribute to the relief efforts please visit:

www.RedCross.org, www.RedCrossBlood.org, or call 1-800-RED-CROSS

ElementsLocal Employees Feed Firefighters

ElementsLocal CEO Steve Bridge, Senior Client Manager Chad Jordan, and SEO Specialist Theresa Phillips, have spent years developing franchises in the Catering Industry. The three are all part of a Catering group called “California Fresh” that feeds freshly prepared meals to the US Forest Service when a fire begins in the Los Padres National Forest District.

Earlier this week, the “Lookout Fire” started in Santa Barbara County and threatened over 40 homes near the Painted Cave area. The Los Padres Division of the US Forest Service, Santa Barbara County, Cal Fire, and numerous agencies quickly responded to the flames.

On Wednesday afternoon, the Catering team was called to support the firefighters with meals. They prepared and served 300 hot breakfasts, and over 400 sack lunches for the firefighters to take with them as they returned to the blaze.

The fire started around 8 am Wednesday morning, was contained by nightfall, and out by Thursday afternoon. A very special thank you goes out to USFS Public Information Officer Helen Tarbet, and Logistics Officer Joe Durante, for entrusting the team comprised of ElementsLocal employees to complete such a big task.

Chad, Theresa, Joe and Steve waiting to serve the next engine.

California is fortunate to have the USFS, Cal Fire, and other agencies protect our region. For more info about the Los Padres National Forest,  please visit http://www.fs.usda.gov/lpnf