Elements Presents: MAACO.CA

local-top-canadaElementsLocal is proud to announce the re-launch of Maaco.ca, the Canadian corporate website for Maaco in addition to brand new websites for each of the Canadian franchisees. This endeavor was launched early last week.

The main difference between Maaco and Maaco Canada is the area served. With the launch of the new Maaco.ca site, the Maaco brand was made consistent across the borders. “The corporate and franchisee websites now have a great new look and cutting edge functionality,” said Tony Holt, Client Manager with ElementsLocal.

Along with the rebranding, other changes made to Maaco.ca consisted of website feature upgrades. “Franchisees can now update and access their websites through our CMS.  Functionality enhancements include total franchise control and push down of content, manageable jquery slideshows, advanced location manger, leads routed directly to franchisees from the corporate site and a great corporate mobile website, also capable of capturing and routing leads,” Holt added.

This group effort consisted of Tony Holt from ElementsLocal working closely with Gary Dohring, Master Franchisor for Maaco.ca, and Bruce Tokiwa, former Director of Marketing.  Behind-the-scenes efforts were supplied by Elements’ engineers and search engine optimization team. The project from inception to launch took only 2 months to complete.

As a final statement Holt offered up his opinion on this accomplishment, “We [ElementsLocal] are very excited to be part of this new launch and look forward to continuing to work with Maaco Canada and their online marketing needs.”

 

 

Have questions about what we can do for your site? Leave a comment on this article and a member of our  team will get back to you.

For more info and helpful hints in everything social media, franchises and marketing: follow us on Twitter, Facebook, Google+ and, (of course), stay tuned on our blog.

 

Elements CEO attends Dwyer Group Reunion

ElementsLocal was proud to attend its third Dwyer Group Reunion, in Grapevine TX. Jeremy LaDuque, CEO of ElementsLocal, was on hand to support Glass Doctor as the provider of their online marketing platform for local websites, directory submission and other online marketing programs.

Held at the historic Gaylord Texan Hotel, the top franchisees from each of the Dwyer Groups’ franchise concepts were gathered around to speak about the secrets to success in this industry. Motivational speaker Walter Bond was there to give presentations as well as The Dwyer Group CEO and past Chairwomen of the International Franchise Association, Dina Dwyer-Owens who was recently featured on CBS’s hit reality show “Undercover Boss”.

“As always, it was a great time, and excellent learning experience” Jeremy commented. “I am already looking forward to next year”.

Congratulations to Glass Doctor Who Celebrated their 50th Anniversary

The western theme was successfully carried throughout the reunion.

Sport Clips Opens Its 900th Store

ElementsLocal would like to congratulate our client Sport Clips on their most recent success.

Sport Clips Haircuts, the nation’s largest men’s and boy’s hair care provider, celebrated the opening of its 900th store that is located at 1650 SW 63rd Ave in Portland. Sport Clips CEO and founder Gordon Logan was in attendance from the company’s Georgetown, Texas headquarters to help celebrate the occasion which was also celebrated by hosting a “Golf Tips and Chips” event to benefit The First Tee of Greater Portland.

ElementsLocal is honored to provide its acclaimed Franchise Online Marketing software to Sport Clips and all 900 of its locations since 2010.

For more information on the celebration and benefit event click here.

10 Questions to Qualify ANY Franchise Opportunity

Here at ElementsLOCAL we have used this list as our mantra when working with franchise systems. We do this to keep everyone’s interests in mind; from the franchisor down to the franchisee. What is your favorite business mantra? Comment below, we’d love to hear it!

 

 

 

 

 

 

 

 

 

 

 

 

Curves Leverages ElementsLocal to Launch Middle Eastern Websites

curves middle eastElementsLocal™ announces the launch of the Curves – Middle East network of websites. Franchise locations spanning eight Middle East countries will leverage the industry-acclaimed ElementsLocal™ Content Management System (CMS) for their online marketing.

Each website utilizes Google Maps technology, multilingual English and Arabic versions as well as powerful email marketing tools targeted at increasing custom loyalty and retention.

Curves is the first fitness and weight-loss facility designed for women, offering a supportive environment where women are empowered to “change their lives 30 minutes at a time.” ELEMENTS is proud to support Curves as it expands its offerings to women throughout the Middle East.

“This was a unique project that allowed ElementsLocal to expand its expertise and understanding of delivering localized marketing tools internationally,” says Jeremy LaDuque, President & CEO of ElementsLocal™. LaDuque continued that “Understanding how search engine optimization works in the Middle East and the various definitions of words was a unique and fun challenge for our team. We couldn’t be more excited about the opportunity to work with Curves as they grow.”

David Ramadan, President of Curves – Middle East, commented that, “these websites will be a great addition to the marketing plan we have in place to support our Franchisees. It provides us with the tools to market as well as allow our Franchisees to add fresh and relevant content as well.”

About Curves

With nearly 10,000 locations worldwide, Curves is the largest fitness franchise in the world. Curves combines an innovative 30-minute fitness program with nutritional information, and supports its members in reaching their goals. Curves franchise locations serve over four million women, in more than 85 countries.

About ElementsLocal

ElementsLocal™ provides online marketing solutions to franchise companies looking to leverage local franchise websites, email campaigns and social media marketing.  The ElementsLocal™ platform can be seen at www.elementslocal.com which includes a virtual tour of the franchise solution software. Based in San Luis Obispo, CA, and founded in 1999, Elements clients include Glass Doctor, Sport Clips, MAACO, Jiffy Lube, and Curves.

Click here to see all of the current Curves ME Franchise Locations.

CertaPro Painters Taps ElementsLocal to Increase Franchise Recruitment

Certa Pro PaintersElementsLocal™ announces the release of the Franchise Recruiting website for CertaPro Painters, the largest painting franchise in North America. CertaPro Painters has been ranked number one in their category by Entrepreneur magazine for 2011, 2010, 2009, and 2008 and is ranked 7th in overall franchisee satisfaction by Franchise Business Review.

“CertaPro’s impressive success has been built on bringing a feeling of “certainty” to homeowners looking for the right company to paint their homes,” explains ElementsLocal™ CEO Jeremy LaDuque. “We wanted to convey this commitment to their franchisee’s success because we knew it would be important to convey that sense of certainty to individuals looking for franchise opportunities,” continued LaDuque.

CertaPro’s Vice President of Franchise Development, Steve Hearon, recalled that, “when we decided it was time to upgrade our Franchise Recruiting website, we knew that ElementsLocal™ had the expertise in place to support us, with their flexible Content Management Software, and their proven Search Engine Optimization expertise. We were happy to learn that they also shared our own company’s core value to “deliver what you promise.” At CertaPro we like to say that, “we call back after the paint has dried.” We feel that Elements has given us the same kind of commitment to the success of our new Franchise Recruiting web site.”

Visit the CertaPro Painting Franchise Recruiting Website

About ElementsLocal

ElementsLocal™ provides online marketing solutions to franchise companies looking to leverage local franchise websites, email campaigns and social media marketing.  The ElementsLocal™ platform can be seen at www.elementslocal.com which includes a virtual tour of the franchise solution software. Based in San Luis Obispo, CA, and founded in 1999, Elements clients include Glass Doctor, Sport Clips, MAACO, Jiffy Lube, and Curves.

Is It Really That Easy Going Green? How Alt-E Companies can overcome challenges to increase business

Our article “Is it Really That Easy Going Green” was published in Renewaable Energy World October 2009 (http://www.renewableenergyworld.com/rea/news/article/2009/10/is-it-really-that-easy-going-green).

We all know that person who fashionably expresses concern for the destruction of our environment – and then they drive off in their gas-guzzling SUV to their home that’s lit up like a Christmas tree, all while drinking from a coffee cup made from non-recycled paper. Are they lying about caring? I’d like to believe most people would prefer to be environmentally responsible; however, the fear of the associated costs paired with the confusion as to how to actually go green is enough for many to hopelessly throw their hands up in the polluted air.

This is why it can be a challenge for renewable energy companies to convey the value of their services. In addition to the presupposed higher price tags, perplexing industry jargon serves as another roadblock, as it only further bewilders potential customers trying to navigate an already ambiguous industry.

In short, renewable energy companies are often communicating too much data and not enough useful information, which is scaring away potential customers. And if a renewable energy company can’t convince the consumer of the financial, environmental and personal value of their investment, there simply is no sale.

That being said, many renewable energy companies have proactively created an online presence to better communicate to potential customers, but they are still lost in how to best deliver their message. Because of the distinct challenges these companies face in the sales process, the bar is constantly being raised in terms of creative Internet solutions designed to attract and capture valuable customers. It’s really no longer enough to just have a presence online.

Here are four specialized strategies that renewable energy companies should consider in their online marketing efforts:

Create a Local Presence

Renewable energy companies, such as solar providers, should have not only a corporate web site, but also unique web sites for each location where the company provides installations. This makes the company more visible to search engines like Google, thus increasing their ranking when potential local customers search for them. ElementsGreen, for example, can create brand-compliant web sites, domain names and content management solutions for each city or region where installations are made, and the sites can be updated with attractive local content for local customers seeking services.

Engage Your Customers

Because many potential renewable energy customers fear encountering intimidating jargon, they often don’t want to speak with company representatives on the phone and would rather seek information online. Successful online engagement occurs when information is presented in a way that is user-friendly, digestible and relevant to the customer. Some effective web site tools to consider include online calculators that offer a clear breakdown of associated costs and the resulting return on investment (How will money spent translate into money saved?); photo galleries of the installation process (How will this affect the appearance of my home?); breaking industry news (What is the current buzz?); and online/live chat opportunities and social forums, which allow potential customers to ask questions and solicit feedback on concerns in an anonymous, casual setting.

Implement Customer Portal Software & Solutions

Leveraging social networking opportunities and fostering online relationships within the current client base should be a high priority for renewable energy companies. Existing customers — typically passionate about the product — can be a valuable resource in engaging new clients. Creating a “members only” area on the website provides a forum where existing clients can pose questions to each other and the company, access timely educational information and learn about current company incentives for referrals.

Allow Customers to Monitor for Success

A key component to understanding the value of renewable energy is being able to monitor personal usage. When solar, for example, is installed on a home, a monitoring device is also put in place. By integrating this information into usable software, customers can easily access their usage on the company website or on their Smartphone. This allows customers to always have ‘hands-on” access to the performance and functionality of their purchase, and the information can easily be shared, which helps to further share the company message to other potential customers.

Interest in renewable energy is high and will only increase. Through effective online communication, renewable energy companies can help demystify the process of “going green” and gain informed customers in the process.

Jeremy LaDuque is president and CEO of Elements Inc., creator of ElementsGreen, a software platform developed specifically for renewable energy companies and the unique challenges and opportunities they encounter in the sales process. Current ElementsGreen clients include REC Solar, Akeena Solar, Andalay, Underground Energy, Absolute Solar and Solar Technologies. For more information on the company, visit www.elementsinc.net.

Always Best Care Franchise Gets “Local” Online

With seniors considered the fastest-growing population, America is aging, so it’s no surprise that Always Best Care – provider of in-home care and assisted living placements for seniors – is an increasingly successful franchise anticipated to nearly double its growth in 2010.

Increasingly instrumental to the company’s further expansion, however, is its ability to appear local to its potential customers, which is why Always Best Care has teamed up with ElementsLocal™ – an innovative new solution designed specifically for franchises that helps increase web traffic and online leads by creating local web sites for each franchise location.

“We are a relationship-based business, so it is very important for our franchises to have a local presence on the Internet,” said Michael Newman, founder, president and chief executive officer of Always Best Care. “Our clients want to know that we are in their local community and that we are there when they need us.”

Research company eMarketeer recently found that local search is now more popular and relevant than regular search for people looking for a local product or service, so it’s not surprising that a strong, localized search-marketing strategy is now considered one of the most critical components of an overall web marketing approach for companies with franchises in distributed markets.

And according to an article by ElementsLocal CEO Jeremy LaDuque published in the current issue of Franchising World, companies not leveraging a local online presence are fast losing customers to competitors who are.

Before signing on with ElementsLocal in late 2008, Newman became aware that his franchisees were no longer satisfied with having just a location-specific landing page on the franchisor web site. However, in an effort to protect brand integrity, Always Best Care policy prevented franchisees from creating their own, independent sites.

“We were looking for a solution that would empower our franchisees and give them the right tools to reach out to their local markets, yet we also wanted to make sure our company message was the same across the board,” said Newman. “Essentially, we needed a platform that enabled them to have their own web sites that would comply with the national brand.”

ElementsLocal offered just that solution. The San Luis Obispo, CA-based company provided each Always Best Care franchise location with its own web site – fully optimized to get the best results in search engines like Google – that can be regularly updated with content specific to that franchise location while still maintaining the corporate brand.

These location-specific updates, which can range from video testimonials of local clients to the franchise owner’s involvement in various local organizations, increase the company’s organic search engine rankings when potential customers perform local searches.

Consumers put considerably more stock in local and organic search engine listings, so although paid search campaigns such as Pay-Per-Click advertising can still add value, a franchise’s opportunity for greater return on investment really lies in influencing where it shows up in the organic results.

In addition, people better identify with information local to their community and gain peace of mind that the business is run by their neighbor – not a national corporation. Franchisees also benefit by saving on marketing expenditures, not only due to increased organic search rankings, but also because they’re able to target additional marketing efforts, such as paid search, to a smaller, local radius.

Bill Mathis, owner of the San Diego, CA, Always Best Care franchise, could not be happier with the services ElementsLocal has provided.
“It’s perfect. I was able to create a web page that reflected my business in San Diego, not that of the franchisor’s location,” Mathis said. “The site has the look and feel of the corporate office, but also the look and feel of my community.”

Taking advantage of the many ElementsLocal components available, Mathis has uploaded videos to his site, posted emblems of his local Lions Club and Chamber of Commerce, provided link-backs to other local service agencies relevant to the senior population, and even posted pictures of himself and his wife so that clients can see who they’re talking to when they call.

“ElementsLocal has given me so much more of a presence on the Internet, which is increasingly important, because I know that in the very near future, the majority of my business referrals will be generated through this medium,” he said. “I’ve worked with a lot of different web page programs, and this is by far the easiest to operate. After just 15 minutes of training with the ElementsLocal staff, I was ready to go.”

Always Best Care franchisees are also pleased with the fact that the local web sites have helped attract more potential local employees, which keeps application numbers for open positions up and recruitment costs down.

“Across the board, everyone is noticing an improvement,” said Newman. “Signing on with ElementsLocal has been a good move and it’s been the right move. They are one of the few companies that actually get it and understand what we are trying to achieve at a local level without compromising the brand.”

Driving Leads Through Mobile Internet Technology: The importance of adding “mobile” to the marketing mix

This article was published in Franchising World Magazine in August 2009. http://www.franchise.org/Franchise-Industry-News-Detail.aspx?id=47280

In a world where technology has infiltrated the very fabric of our social culture, consumers have evolved to be human spam filters, adept at tuning out the constant messaging coming in from TV and banner ads, billboards, email newsletters and the like. With marketers now realizing that the age-old premise, “if you display it, they will see it,” may no longer be viable, the current buzz throughout board rooms, marketing forums and coffee houses is whether or not Mobile Internet Marketing is the next effective and practical progression in the marketing mix.

As companies question the effectiveness of traditional “outbound” marketing initiatives like broadcast and billboard advertisements, which push a message out far and wide, hoping that it resonates with a few individuals, they’re putting more emphasis on “inbound” marketing strategies that organically attract potential and already interested customers through search engines, blogs and social media. This has spurred franchises to take a closer look at making their messaging more local. Franchisors have moved from national level marketing, to regional, and local, by way of localizing online presence for every franchisee, and are now faced with Mobile Internet Marketing and wondering where it fits and what benefits it offers.

The shift from traditional marketing efforts to inbound, permission-based initiatives has also created the requirement that communication with potential customers become more personal. Addressing people by their first names and narrowing the message to focus specifically on what a potential customer has “signed up for” is replacing more impersonal, mass messages.

Mobile Internet Marketing offers the next wave of inbound, localized, personalized marketing by providing a more intimate, targeted, and increasingly proximity-aware method of reaching consumers.

 

And Mobile Internet Marketing is here now.

Are you ready for the burgeoning mobile world?

The mobile phone is unique in that it’s a convergent device that brings together voice, Internet and technology all in one place. Its very nature is that it’s always on, always with you, intimately aware of your favorite content and music, and always connected to your network of friends. Marketers will soon be able to leverage its location-based technology, as well.

According to Nielson Mobile, we’ve reached “critical mass” in the mobile world, with 40 million people in the United States categorized as ‘”active” mobile users. Even more, 144 million of the total 254 million mobile subscribers have data on their mobile phone, which allows them to use text messaging and access the Web.

This mobile phone penetration can be startling when you realize that in the U.S., there are more mobile devices than TVs and personal computers (PCs) combined.

And even more interesting is the information on who’s using them. Despite the belief that the mobile world is made up primarily of young people, Nielson’s data shows that 11.8% of mobile users are between the ages of 18-24; 27.4% are 25-34; and a staggering 37% are 35-54.

In addition, recent data compiled by M:Metrics shows that the world has surpassed the 3 billion mark on mobile phones, making brand marketers now fixated on this “third screen” (PC, TV and now phone) and curious about the marketing opportunities best suited for this new medium.

Before delving into opportunities available to franchise marketers for appealing to new markets, crossing cultural barriers and satisfying current customers through the mobile phone, let’s explore exactly what Mobile Internet Marketing is.

 

What is Mobile Internet Marketing?

Mobile marketing begins with the mobile web, which refers to browser-based web services such as the World Wide Web or Wireless Application Protocol (WAP) using a mobile device such as a cell phone, PDA, or other portable gadget connected to a public network.

Although newer mobile devices use standard browsers (one you would use on a PC), a WAP browser on a mobile device provides all of the basic services of a PC-based browser, only simplified to operate within the restrictions – such as the smaller view screen – of a mobile phone. WAP web sites are also written in a special language so that a WAP browser can access it. Both of these browsers are being used by people surfing the Net on their phones.

In addition to browsing the Internet, people are also text messaging. According to the CTIA – the International Association for the Wireless Telecommunications Industry, more than 110 billion texts were sent every month in 2008, for a total of over 1 trillion text messages for the year.

Also known as a Short Message Service (SMS), text messaging can be used in several ways by marketers. When you “push” a text message out, you are sending a marketing message, such as a coupon or a client communiqué, directly to a potential customer, much like Expedia sends flight status updates via SMS. You can also create a “pull” message by communicating with someone who has actively engaged with a traditional marketing message. TV programs like American Idol have made this a popular marketing approach by running contests that require voting via a mobile phone. In this model, the initial message is conveyed through TV, radio or billboard advertisements and creates a call to action to text a code to a certain number.

When discussing Mobile Internet Marketing, one cannot leave out the almighty iPhone. The iPhone has revolutionized downloadable applications – software programs you can choose to download to your iPhone that perform some action, similar to a program on your PC. The “App Store” for iPhone applications touts 50,000 programs, which have been downloaded one billion times. Applications include everything from games like Tetris to productivity tools to Loopt, which allows users to connect with friends by seeing where they are at all times.

Palm and Blackberry have also come out with respective application stores for their mobile devices.

 

The key factors of Mobile Internet Marketing

Some fear that Mobile Internet Marketing will result in the mobile inbox becoming just as cluttered as the email inbox. However, the highly permission-based quality of mobile marketing makes it more relevant and targeted than any other marketing method, including email. It’s also believed that psychologically, consumers are more apt to “trust” mobile marketing because of the intimate nature and connectedness one has with their phone.

In addition to the relevance mobile marketing offers to potential consumers, immediacy based on location, or presence-based marketing, adds to its effectiveness. If the Holy Grail of marketing is reaching the “right customer with the right message at the right time,” then mobile marketing may have found it.

The ability for marketers to provide timely messages has already arrived. Take a pizza franchise, for example, that can text you a coupon code to order a Pizza at 5 p.m., just as you’re driving home from work. And for franchises that target the college audience, services such as eCampusCash may be appropriate, as they offer a multitude of coupons that they will text to potential customers’ phones. Customers then simply show the text to the business to use the coupon. And although it’s not here quite yet, text messages based on a customer’s location that pop up regarding a business they’re interested in when they’re in proximity, are indeed coming.

Another key factor to Mobile Internet Marketing is how social media ties in. Social media sites like Facebook and MySpace can now be updated on the go with mobile devices. And considering the mobile phone is one’s “constant companion,” it has become as integral to social media marketing as the Web itself.

 

How to use Mobile Internet Marketing

First, make sure your website is “viewable” to the mobile world. Your current website may not be as user-friendly on a mobile phone as it is on a PC. You should speak to your web developer to make sure your website is properly optimized for viewing on mobile phones. Some Content Management Software (CMS), like ElementsLocal™, allows you to update your own company and local franchisee websites, making it easy to revise for both the PC and mobile phone. Further, software like ElementsLocal even offers features that allow users to send text messages to their mobile phones from a company website, making it easier for a potential customer to continue browsing your business’ website, even as they move from their PC to their mobile phone.

You should also consider whether your company even shows up in the mobile world. Having a presence in Google and Yahoo on a PC does not necessarily mean you’ll show up on a mobile device. For starters, people can access your business’ location in a multitude of ways on a mobile phone, from browsing the Internet and texting Google your business name to using an iPhone application that is designed for a specific use. The common element is ensuring you’re listed not only in search engines like Google and Yahoo, but also local search engines like Google Maps and online directories like the local online Yellow pages. These directories are used by major companies to attain your address and contact information.

Once your company is “in” the mobile revolution, customer service can be dramatically improved. Again, using the example of Expedia texting you your flight status, take into account the possibilities of updating a potential customer with timely details about your company that they may find critical while they’re on the go. Always Best Care, an in-home senior care service franchise, is working on sending text message updates to clients’ loved ones with pertinent information about appointments. In the future, this service will also allow family members to pinpoint a client’s location via GPS using mobile technology.
Messages like this can go beyond just customer notifications and into marketing messages. The immediacy of Mobile Marketing can greatly benefit customer loyalty and VIP programs. Think about a hair salon franchise that during slow periods sends out a text message offering a discount for customers who show up in the next hour.

Advertising dollars continue to move to mobile phones, as well. EMarketer forecasts that advertisers will spend $3.3 billion on mobile advertising in 2013, up from $648 million in 2008, while Experian Marketing Services predicts that mobile advertising, including mobile search, social networks and location-specific services, will become a more viable marketing strategy as consumers continue to adopt smart phone technology.

If nothing else, consider this. Think about the web firm that convinced you almost a decade ago to start building your email lists to stay ahead of the game. Call it déjà-vu or just good planning, but it’s critical to start building your text message list now. As a consumer initially responds to a campaign by sending a text message, a marketer also captures his or her cell phone number. This valuable information, given by the consumer with permission, can then be used for future marketing campaigns.

 

The Conclusion on Mobile Internet Marketing

As franchises continue to strive to improve communications with customers and create brand awareness in an increasingly technological world, it’s hard to ignore the benefits of mobile marketing. Any brand that ignores mobile technology could be losing potential customers to competitors who are leveraging the technology and, more importantly, missing an opportunity to take the next step in creating a local marketing presence both on the Web and the mobile phone.

In conclusion, Mobile Internet Marketing does need to be a part of your brand’s overall marketing plan, and it should rank in priority with your corporate website, local websites, social networking and email messaging strategies.

Mobile Internet Marketing can’t be ignored as a viable solution to keep your company on the forefront of leveraging technology to improve brand awareness, extend product and/or service offerings and, most importantly, provide greater value and service to your customers.
Jeremy LaDuque is the President and CEO of Elements Inc., developers of ElementsLocal™, a software solution for localized websites designed specifically for franchises. He can be reached at (805) 547-1160 or jladuque@elementsinc.net.

Latest Survey Results: What Are Franchises Saying About Local Leads

Elements, in partnership with a leading online survey company, has just completed an extensive mail and online survey of United States Franchisee locations, on behalf of franchisors who want to know more.

 

After extensive analysis it became increasingly clear that franchisees believe the local independent competitors are significantly beating them at obtaining on line leads. The graphic below shows that over 75% of the respondents feel that local independents are doing a better job.

 

77%  Local Independents are dominating Local Market

13%  Franchisees lack budget or time

10%  Franchisees lack expertise

 

Local competitors can be better positioned because of many reasons. Chief among these reasons is the fact that Google can now discern when a franchisee is really a micro site on a corporate web site. Some forward looking franchisors are actually creating brand controlled, fully autonomous web sites for their franchisees.

 

 

With a fully autonomous site (meaning it has it’s own domain name) Franchisees obtain a much higher Google ranking and significantly increase leads. These entrepreneurial companies are harnessing the power of the ‘network effect’ and combined power of their franchisees through cross links and local content to not only increase leads for their franchisees but to also increase leads for future franchise sales.

 

Reasons Local Competitors Win:

·         Google Knows They are Local

o    Independent URLs

o    Contains Local Content

·         Shoppers Feel They Are Buying Local

Solutions:

·         Allow Franchisees to add local content

·         Create Corporate Controlled Autonomous web sites

·         Cross-link all Franchisees and Corporate sites

 

Results:

·         Higher Search Ranking

·         Lower Pay per Click Costs

·         Increased Leads/Sales

·         Happier Franchisees

 

                Jeremy LaDuque is the president and CEO of Elements Inc., an interactive web agency that assists businesses in solving critical challenges through forward-thinking implementation of web strategies and business solutions. Elements is the creator of ElementsLocal, an innovative software solution for franchises that helps increase company leads by maximizing search engine results. For more information on ElementsLocal, visit www.elementslocal.com and take the Tour. For additional tips from Jeremy or to set up an interview, editorial media can contact Jordan at On the Horizon Communications at (805) 773-1000 or jordan@thepressroom.com.