Elements’ CEO Has Article Published in Franchise Update

Franchise-Update-LogoJeremy LaDuque recently had an article published in Franchise Update.

Author Authority: The Next Wave in Higher Google Rankings touches on the important subject of social media links influencing our rankings in search engines. Click the article link to find out what this means for franchise marketers.

For more info and helpful hints in everything social media, franchises and marketing: follow us on Twitter, Facebook, Google+ and, (of course), stay tuned on our blog.

Jeremy LaDuque is co-founder and CEO of Elements, a provider of online marketing tools for franchise companies. In 2001, the firm created ElementsLocal, a franchise marketing tool used by more than 3,000 clients to manage their local online marketing activities. Founded in 1999, Elements is based in San Luis Obispo, Calif. Contact him at (805) 547-1160 or info@elementslocal.com.

 

How to Maximize User Buy-In for Franchise Clients You Service

As a follow up to our IFA Takeaway post, we thought this article from Dan Martin, CEO of IFx was appropriate. Maximizing your Franchisee’s buy-in is something  near and dear to every systems heart and this article gives you a great method of doing that.

 

 

The process flow necessary to achieve the highest franchisee buy-in incorporates franchisee (and/or FAC) INVOLVEMENT. It is critical for the franchisor to include their franchisees (or key franchisees or FAC) IN the process even if the franchisor knows that their franchisees will buy-into the innovation simply because it is the best thing for them.

Involving franchisees in the consideration of new products, services and/or innovations provides valuable input from franchisees. Further, politically it serves to empower franchisees.

The A-Z formula or process flow that relates to franchisee buy-in is based on INVOLVEMENT. The premise being: How often do franchisors turn to their franchisees and ask them what they think? Not often enough.

A. Consider a new product, service or innovation at the franchisor level

B. Build-in a component that benefits your franchise development efforts

C. Incorporate political, practical and legal elements at franchisor level

D. Incorporate political, practical and legal elements at franchisee level

E. Obtain buy-in from the franchisor’s management team

F. Incorporate tracking/analytics

G. Negotiate an individual or cumulative break

H. Provide the break back to the franchisee or;

I. Provide the break as a supplement to the National Ad Fund noted in FDD

J. Develop examples of the products/ service for FAC/ Beta Group

K. Indicate that their input in needed to determine viability

L. Encourage brand-specific input that based on political, practical, legal

M. Ecnourage input that you already know that answers to (trial lawyer)

N. Assemble Feedback

O. Make adjustments to the product/ service for pacification

P. Re-roll out to FAC/ Beta Group

Q. Obtain additional input/ testimonials

R. Channel introduction via existing franchisee(s) (not the franchisor only)

S. Name the product/ service so it’s unique to the brand

T. Refer to the renamed product/ service as an asset in operations

U. Implement the benefits for franchise development use

V. Provide self- analytic capabilities to franchisees to determine metrics

W. Incorporate micro and macro use reports (franchisees/ franchisor)

X. Incorporate micro/macro reports on cumulative break progress

Y. Further incentivise franchisees for breaks

Z. Publicize process, net benefits, analytics and breaks to franchise





About Dan

Dan Martin, CFE began his career in franchising in 1983. After a few years of working with some well known franchise organizations and franchise law firms, Dan decided to move to the next level and start his own Franchise Management & Marketing Firm that would ultimately result in a 300+ franchisor client base servicing 23,000+ franchisees in 23 countries. Dan has always recognized opportunities and capitalized on his knowledge of franchising and his desire to expand his knowledge base, as well as his company’s client base. Dan’s experience as both franchisee and franchisor is an absolutely invaluable combination that allows him the ability to recognize new opportunities, identify mission critical issues and develop powerful and practical strategies and solutions beneficial to virtually any type or size of franchise organization. For any inquiries e-mail Dan directly at dan@ifxonline.com

Jeremy LaDuque to be on Franchise Today Show

On January 17th, ElementsLocal’s Jeremy LaDuque will be on Franchise Today online’s radio show.

“Franchise Today is hosted by Paul Segreto, President and CEO at Franchise Foundry. Paul’s unique perspective and extensive industry experience provides the foundation for relevant discussions about franchising and franchise best practices. Weekly guests include some of the brightest minds in the franchise world, with specific expertise and experience within various areas of franchising. Other features include Franchise News, as reported by the leading franchise publications, the IFA Corner, news and events from the International Franchise Association, and “Are You Kidding Me?”, eye-opening and thought-provoking insight into the comical, and sometimes illogical side of franchising. Franchise Today airs LIVE every Thursday at 11 AM CT / 12 PM ET with archived segments available on-demand.”

Early next year, Franchise Today will have a four part series called Promoting Your Brand. Jeremy will be on Thursday January 17th discussing local marketing, and local websites, etc.

Other guests will include:

  • Steve Greenbaum of PostNet discussing his Undercover Boss experience.
  • Sherri Fishman of Fishman PR
  • Sandy Lechner of SproutLoud

 

Please visit http://www.blogtalkradio.com/franchisetodayshow  and tune in for this informative series.

 

 

ElementsLocal’s Article in Franchising World

infographic-ensuring-website-mobile-friendlyElementsLocal’s COO Michael Boyer’s article Ensuring Your Website is Mobile-Friendly was recently published in Franchising World Magazine.

Making sure your website is mobile-ready is vital to reaching and engaging with your customers online.

“If your customers can’t find your company or engage with your brand on mobile devices, then you’re not getting your business across to an ever-increasing audience” Michael declares.

In this article Michael  teaches:

  • The value of targeting the right mobile devices
  •  The essential tools to evaluate your website on mobile devices
  •  The experience when extending your brand to mobile devices
  •  User navigation
  •  Reporting analytics and conversion tracking
  • How to look ahead and keep on top of the ever changing social media environment

 

To check out the full article go to  page 22 in the December 2012 issue of Franchising World  .


ElementsLocal’s Social Media Manager Android App Update

Recently, ElementLocal’s Social Media Manager announced the launch of their new app for Android, and it is free to all Social Media Manager users.

This app will allow you the convenience of using your Social Media Manager on the go. With this app you have the ability to:

  • Update all your social networks at once
  • Obtain your Social Media Manager address book
  • Save unfinished posts
  • Manage the scheduling of your messages
  • Share photos via your social networks
  • View reports and statistics

For more information on this new app for Android and our Social Media Manager please contact:

Michael Bruton

mbruton@elementslocal.com

(805)547-1160 Ext. 210

 

ElementsLocal™ Launches 980 Mobile Websites for Sport Clips, Inc.

PRWeb – Tue, Oct 30, 2012

One of America’s Fastest Growing Franchises Chooses ElementsLocal™ Franchise Online Marketing Software for Mobile Website Management. Sport Clips, Inc. Launches 980+ Mobile Websites.

San Luis Obispo, CA (PRWEB) October 30, 2012

Sport Clips Haircuts, the nation’s leading provider of haircuts for men and boys with more than 980 locations, chose the ElementsLocal franchise marketing platform to manage and deploy 980 Mobile websites to drive their mobile marketing strategy. Each Sport Clips location now has a dedicated, mobile site with features such as Click-To-Call, Hours, Directions, Local Promotions, and more.

With nearly 50% of its website traffic coming from mobile devices, Sport Clips locations will certainly capitalize on the new mobile friendly sites. “This will allow Sport Clips to extend its MVP experience to its clients’ mobile devices,” says, Michael Boyer, COO of ElementsLocal.

The implementation of hyper-“localization” for Sport Clips’ franchise business requires a unique approach to online marketing, which is an everyday solution that ElementsLocal provides its 8000+ clients. By partnering with ElementsLocal, Sport Clips’ rapid growth has been able to consistently take advantage of the latest trends in technology.
Sport Clips is headquartered in Georgetown, Texas and was established in 1995 by founder and CEO Gordon Logan. The franchise ranks in Entrepreneur Magazine’s top 20 “fastest growing franchises” and in the top 100 in the “Franchise 500”, in the top 10 in Forbes’ “Top 20 Franchises To Start”, and in the top 50 in Dun & Bradstreet’s AllBusiness.com “2012 AllBusiness AllStars”. Sport Clips is the “Official Haircutter” of the Veterans of Foreign Wars (VFW) and offers veterans preferential pricing on haircuts and franchises. Their “Help-A-Hero” program has donated more than three-quarters of a million dollars to help soldiers overseas and in hospitals call home through the VFW’s Operation Uplink. Sport Clips is a proud sponsor of Joe Gibbs Racing’s NASCAR drivers, Joey Logano and Denny Hamlin, and holds partnerships with several NCAA programs, and teams in the National Basketball Association (NBA), Major League Baseball (MLB), and National Hockey League (NHL). To learn about franchise opportunities click here, and for locations throughout the United States, visit SportClips.com.
ElementsLocal is a software company with 13 years’ experience building online marketing tools. In 2007, we created ElementsLocal, franchise online marketing software. Over 3,500 clients currently use this software platform to manage their local online marketing activities. Based in San Luis Obispo, CA, ElementsLocal clients include Home Helpers, Glass Doctor, CertaPro Painters, Floor Coverings International, Curves, Jiffy Lube, Sport Clips, Pearl Vision, Lens Crafters among others.

ElementsLocal’s executive team is available for speaking engagements and article contributions related to innovative franchise online marketing strategies.

We provide an online marketing platform to over 8,000 Franchisees worldwide. We speak on this topic regularly and would be interested in speaking at your event. We typically speak from a ‘Best Practice’ perspective and fuse online marketing expertise with our deep understanding of franchising. We are currently attending and/or speaking at: Fransummit, IFX Conference, International Franchise Association, and annual conferences for the Dwyer Group, Sport Clips, Service Brands, and Snap Fitness.

To coordinate, please contact Chad Jordan at (805) 547-1160, ext 211 or cjordan(at)elementslocal(dot)com

Chad Jordan
ElementsLocal, Inc.
(805) 547-1160 ext 211

ElementsLocal Delivers aid to Victims of Hurricane Sandy

This weekend the ElementsLocal team on the east coast delivered aid to the victims of Hurricane Sandy.

Shannon Burroughs, Systems Architect, noted “That amount of people volunteering down at the Jersey shore and throughout the state / country was a wonderful thing to see (especially for the kids).”

Shannon and his family about to deliver donated goods.

“One lesson re-learned under an unexpected circumstance was that requirements and delivery commitments need to be written down and confirmed by both parties.  Our group delivered over 60,000 pounds of goods.  When we arrived, the mayor and local residents started to help us unload… to be stopped after about 1 hour of unloading.  I just happened to be near Senator Allen when the Mayor and a group of residence started complaining / arguing with the senator that they expected and wanted different goods: products and goods that we didn’t have.   While poor planning and communication left a bad taste for a few,  a couple of us worked with the Senator, Mayor, and local 1st responders to coordinate the delivery of the remaining goods throughout the region to many other locations that needed and wanted what we had to offer.  I still have one trailer attached to my truck for delivery to the Pines Community Center near little egg harbor when they can accept it sometime this week…. completing the distribution goal” Burroughs shared.

If anyone would like to contribute to the relief efforts please visit:

www.RedCross.org, www.RedCrossBlood.org, or call 1-800-RED-CROSS

Mobile Marketing Is Heating Up for Franchises!

Is mobile on the rise?

According to eMarketer,
43 Americans converted to smartphones in the minute it took you to read this”. That’s remarkable!

The International Franchise Association (IFA), also recognizes the importance of mobile marketing. You’ll see many expert speakers on the subject at their 2013 IFA Annual Convention in Las Vegas – Feb 17-20.

You can see our own CEO, Jeremy LaDuque, speak on the topic at one of the many educational sessions at the convention. Mr. LaDuque will be addressing How Consumers Use Mobile and What You Can Do About It. The IFA’s Technology Summit will also focus on the rapidly evolving state of SoLoMo, or Social / Local / Mobile, marketing.

As we look to 2013, we need to ask ourselves- is mobile marketing included in our strategy planning? If not, it should be. If it is, here are 5 key mobile marketing opportunities to consider:

  1. Mobile Friendly Websites – Franchise marketers need to consider what type of mobile websites they have, whether it’s a single website, or multiple websites for different mobile devices, and what the user experience will be on those sites.
  2. Mobile Content Strategy – content is still king… even in mobile! Franchises need to create a content strategy that leverages their national brand messaging at the local level. According to eConsultancy, 75% of people prefer to receive discount offers over any other form of CTA. So any CTA on your mobile website, whether its a reply option, address, phone number, or online form, should include something of value to offer your visitors.
  3. Mobile Local AdvertisingMobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. What’s even more interesting for Franchise Marketers to think about is that BIA/Kelsey also predicts that local mobile ad spending will outpace national mobile ad spending by 2016.
  4. Mobile Search Strategy – Searching for businesses on a mobile device can happen in several ways. The most important of these are ‘Pay-Per-Click (PPC) Mobile Search’, ‘Hands Free Mobile Search’ and ‘Proximity Mobile Search’. Each of these types of searches requires a unique strategy.
  5. Mobile Email Strategy – Why? According to Exact Target, 37% of business people read their email from their mobile devices. This gives Franchise Marketers several new opportunities for engagement to start thinking about.

Mobile Marketing is a hot and rapidly evolving topic. Be sure to check the Mobile Marketing webinar we offered earlier this year, as part of our Franchise Online Marketing Series . Click here to view the ElementsLocal Webinar on Mobile Marketing >>

ElementsLocal recently launched 980 Mobile Websites for Sport Clips, one of America’s fastest growing franchises. Click here for the press release on ElementsLocal launching mobile websites >>

Complete Music Chooses ElementsLocal for Franchise Marketing Software

SAN LUIS OBISPO, CA (PRWEB) September 28, 2012

Complete Music, North America’s largest and most successful special event service, has chosen ElementsLocal, a Franchise Online Marketing Software, platform to implement their franchise wide online marketing campaigns.

“Our website is the heartbeat of our business. As we continue to expand our franchisee network and customer reach, it is all the more apparent that we elevate into a 2.0 strategy. ElementsLocal will not only be our platform for interactive growth, it will also position us for future development,“ says, Eric Maas, CEO of Complete Music.

The implementation of hyper “localization” for Complete Music franchise business requires a unique approach to online marketing, which is an everyday solution that ElementsLocal provides its 8000+ clients.

About Complete Music
Complete Music Video Photo offers you peace of mind when you are planning your event. They have a reputation for being progressive and innovative in their music, wedding film styles and photography, with a distinct ability to capture the traditions and innovations of the current times. Complete Music Video Photo can entertain for any type of function including: weddings, school dances, Mitzvahs, reunions and corporate events. By providing their client’s event with the music, lighting, photography and videography, Complete Music Video Photo can ensure that every piece of the event is captured and choreographed exactly the way the client wants it. For more information visit: http://www.cmusic.com/

About ElementsLocal:
ElementsLocal is a software company with 13 years experience building online marketing tools. In 2007, we created ElementsLocal, franchise online marketing software. Over 3,500 clients currently use this software platform to manage their local online marketing activities. Based in San Luis Obispo, CA, ElementsLocal clients include Home Helpers, Glass Doctor, CertaPro Painters, Floor Coverings International, Curves, Jiffy Lube, Sport Clips, Pearl Vision, Lens Crafters among others.

ElementsLocal’s executive team is available for speaking engagements and article contributions related to innovative franchise online marketing strategies.

We provide an online marketing platform to over 8k Franchisees worldwide. We speak on this topic regularly and would be interested in speaking at your event. We typically speak from ‘Best Practice’ perspective and fuse online marketing expertise with our deep understanding of franchising. We are currently speaking at: Fransummit, IFX Conference, International Franchise Association, and annual conferences for the Dwyer Group, Sport Clips, Snap Fitness.

To coordinate, please contact Chad Jordan at (805) 547-1160, ext 211 or cjordan(at)elementslocal(dot)com