I have a quick update about what’s been happening that affects our Franchise Marketing clients, SEO Clients and anyone with a website. Big news - GOOGLE’S big changes last week.
Google has updated their local search results. They have dubbed their newest twist on search engine processes: Google ‘Fresh’ Update – Google changed its algorithm. The Grey pinned results and several other things are now live. This is how it affects us:
They estimate this will affect about 35% of web searches. The change is meant to provide more ‘weight’ to the most relevant recent updates. This serves to keep active, predominant and frequently attended to sites fresh on the search list.
Most of our clients are service based organization rather than news sites. Google wants to produce near instant results for searches that are best answered with timely information, like baseball scores or TV shows. They are still planning on delivering “best results” for searches that do not need near instant results. I don’t believe that the service industry businesses or their keyword targets are going to fall into that instant bucket.
“For evergreen results, like recipes or how to change a tire, Google said the algorithm would know to show the best results no matter when they were posted.”
However, we have seen some of our clients with up to date websites get a boost
in rank from this change almost imediately.
Integrate more social media into your website and post regular blog postings with unique content to take advantage of this algorithm change. BAKE freshness into your website and benefit with better SEO.
The week also included Google announcing that they can now index Facebook comments that are embedded into websites. A blog plug-in that allows users to use their existing Facebook accounts to comment on your blog and more timely blog posts should be something you integrate into your current marketing plans.
See Blumenthals article and / or the Google Blog Spot for more about the Google changes.
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