- FOR IMMEDIATE RELEASE -
San Luis Obispo, CA, September 15, 2010 — ELEMENTS, Inc., an industry leader in franchise website development and developers of the ElementsLocal™ online marketing solution has acquired NetFuel Interactive (formerly Screen Matter).
NetFuel was founded by Stephen Bronte in 1999 and has been providing online marketing, local franchisee websites and custom web solutions to franchises for over 8 years. Its customers include Maaco, CertaPro Painters, Weed Man, Pillar To Post, Floor Coverings International, and Handyman Connection and many others.
NetFuel will continue to operate from its Philadelphia offices, as a business unit of ELEMENTS. NetFuel President, Stephen Bronte will play a key role in ELEMENTS’s integration of NetFuel by managing all existing clients currently supported by NetFuel and their exclusive Content Management Software for franchise businesses.
Jeremy LaDuque, CEO of ELEMENTS said, “The acquisition of NetFuel will strengthen ELEMENTS’ position in the franchise space by adding a client list of successful franchises and the long term franchise marketing experience that the staff of NetFuel brings to the table.”
LaDuque says he is looking forward to bringing both companies together. “Our new team members at NetFuel greatly enhance our experience with franchise specific business needs in local search, social media and mobile marketing. We are also going to expand our services to address lead generation across the franchise organization, from franchisee leads to new franchise sales.” LaDuque added.
Bronte added that he’s, “excited about joining forces with such a well established company that provides the same unique services we do.” And added, “I’ve been truly impressed with the thought leadership I’ve found in working with the ELEMENTS management team and their vision for comprehensive online local marketing solutions.”
“The combination of our respective solutions is a perfect fit. NetFuel has custom solutions in franchisee lead generation and franchise sales that ELEMENTS is adopting into their Software-as-a-Service ElementsLocal platform,” said LaDuque. By combining these assets ELEMENTS is expanding its abilities to deliver an exact fit for franchise businesses to successfully achieve a return on investment from their online marketing efforts.
“As local search becomes increasingly important for top positions in search engines, franchises are definitely going to have to put into place a solution to help their franchisees obtain the best local search results possible,” says LaDuque. “The combination of ELEMENTS and NetFuel’s deep understanding of the franchise space and online marketing represents the best of what’s available today in the franchise local online marketing space.”
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